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How to export data from Google Analytics 4 to Google Sheets for free

·2 mins
Google Sheets GA4
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If you want to get the most out of Google Analytics 4 (GA4), exporting your data to Google Sheets is an excellent way to analyze it and share insights with your team. In this post, I will show you two methods:

  1. The Free Official Extension: Best for manual exports and simple reports.
  2. Coupler.io: A robust tool that allows you to export data not only to Sheets but also to destinations like BigQuery, PostgreSQL, or Tableau. Coupler.io offers a free plan and, in its paid versions, the ability to automate extraction and transform data.

Method 1: The Official Free Extension #

Google offers an official add-on (GA4 Reports Builder for Google Analytics) that helps you extract data from GA4 directly into Google Sheets.

Step-by-Step Setup #

  1. Install the Add-on:

    • Open a new Google Sheets file.
    • Go to Extensions > Add-ons > Get add-ons.
    Extensions menu in Google Sheets to download add-ons.
    • Search for “Google Analytics” and select the official add-on.
    Searching for the official 'GA4 Reports Builder' add-on in the Google Workspace Marketplace.
    • Click Install and accept the necessary permissions.

    GA4 add-on installation window for Google Sheets.
    Installation confirmation for GA4 Reports Builder.

  2. Connect to GA4:

    • Access the add-on from Extensions > Google Analytics > Create new report.
    • Sign in with your Google account and select the GA4 property you want to use.
    Add-on menu in Google Sheets to create a new GA4 report.

  3. Configure your Report:

    • Define the dimensions and metrics you need (e.g., users, sessions, conversions, etc.).
    • Set the date range and any necessary filters.

    Report configuration panel in the GA4 add-on, selecting account and property.
    Configuring dimensions, metrics, and date range for the GA4 report.

  4. Run and Fetch Data:

    • Click Create Report. The add-on will generate a new sheet with your configuration.
    Report configuration sheet created by the add-on in Google Sheets.
    • Go back to the extension menu and click Run Reports.
    • Done! Your data is now in Sheets.
    Success notification after running the report and exporting GA4 data.

⚠️ The Downside: You have to manually click ‘Run Reports’ every time you want updated data. If you forget, your report stays outdated.

Method 2: Coupler.io (Professional Automation) #

If you are looking for something more robust and flexible, Coupler.io is an excellent alternative.

How it works #

  1. Sign up and Connect:

    • Register at Coupler.io.
    • Create a new Data flow, select Google Analytics 4 as your source.

    Coupler.io dashboard showing the button to create a new data importer.
    Selecting Google Analytics 4 as the data source in Coupler.io.

    • Select your property (e.g., QubytsBlog), date range, and metrics.
    Source configuration in Coupler.io, selecting GA4 property and metrics.

  2. Data Transformations:

    • You can apply calculations or transformations to your data before exporting.
    Optional data transformation step in the Coupler.io importer setup.

  3. Destination Setup:

    • Choose your destination (Google Sheets) and specify the file and tab.
    Destination setup in Coupler.io, selecting Google Sheets and specifying the sheet.

  4. Automation:

    • Schedule automatic updates to keep your data fresh.
    Options to schedule automatic data refreshes in Coupler.io.
    • Click SAVE AND RUN IMPORTER.
    Google Sheets showing GA4 data finally exported with Coupler.io.

Final Verdict #

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