How to export data from Google Analytics 4 to Google Sheets for free

If you want to get the most out of Google Analytics 4 (GA4), exporting your data to Google Sheets is an excellent way to analyze it and share insights with your team. In this post, I will show you two methods:

1. The Free Official Extension: Best for manual exports and simple reports.
2. Coupler.io: A robust tool that allows you to export data not only to Sheets but also to destinations like BigQuery, PostgreSQL, or Tableau. Coupler.io offers a free plan and, in its paid versions, the ability to automate extraction and transform data.

Method 1: The Official Free Extension #

Google offers an official add-on (GA4 Reports Builder for Google Analytics) that helps you extract data from GA4 directly into Google Sheets.

Step-by-Step Setup #

1. Install the Add-on:

   • Open a new Google Sheets file.
   • Go to Extensions > Add-ons > Get add-ons.

   

   • Search for “Google Analytics” and select the official add-on.

   

   • Click Install and accept the necessary permissions.

   

   

2. Connect to GA4:

   • Access the add-on from Extensions > Google Analytics > Create new report.
   • Sign in with your Google account and select the GA4 property you want to use.

   

3. Configure your Report:

   • Define the dimensions and metrics you need (e.g., users, sessions, conversions, etc.).
   • Set the date range and any necessary filters.

   

   

4. Run and Fetch Data:

   • Click Create Report. The add-on will generate a new sheet with your configuration.

   

   • Go back to the extension menu and click Run Reports.
   • Done! Your data is now in Sheets.

   

⚠️ The Downside: You have to manually click ‘Run Reports’ every time you want updated data. If you forget, your report stays outdated.

Method 2: Coupler.io (Professional Automation) #

If you are looking for something more robust and flexible, Coupler.io is an excellent alternative.

How it works #

1. Sign up and Connect:

   • Register at Coupler.io .
   • Create a new Data flow, select Google Analytics 4 as your source.

   

   

   • Select your property (e.g., QubytsBlog), date range, and metrics.

   

2. Data Transformations:

   • You can apply calculations or transformations to your data before exporting.

   

3. Destination Setup:

   • Choose your destination (Google Sheets) and specify the file and tab.

   

4. Automation:

   • Schedule automatic updates to keep your data fresh.

   

   • Click SAVE AND RUN IMPORTER.

   

Final Verdict #

• Manual but Free: Use the Official Extension.
• Automated & Professional: Try Coupler.io for free here .

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